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An Electronics graduate who joined SMC 24 years ago. For his first 4 years, he had the role of Product Manager for Instrumentation & Control Devices in the Marketing Department. Just when Mechatronics solutions were first released in the year 2000, he was fully devoted to setting up a Field Technical Support organisation. It was structured to support the Italian market/customers on product selection, sizing, installation, technical training and system designing (co-engineering). Nowadays, he is fully engaged in the interactive lab recently built in SMC Italia HQ where it is possible to "touch" whole Smart Flexibility \ Industry 4.0 solutions and to share virtual experiences with customers as well. When he is not tinkering around, Andrea enjoys playing tennis and football, immersing himself in a John Grisham legal thriller and cooking for his family and friends.