7. Use of Google Analytics
The IP address of the users is shortened by the cookie Jentis before access by Google Analytics. Thus, no personal data is forwarded
Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for us and providing other services relating to website activity and internet usage, in particular functions for display advertising, such as remarketing, reports on impressions on the Google Display Network, integration of DoubleClick Campaign Manager or Google Analytics reports on performance by demographic characteristics and interests. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.
Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for us and providing other services relating to website activity and internet usage, in particular functions for display advertising, such as remarketing, reports on impressions on the Google Display Network, integration of DoubleClick Campaign Manager or Google Analytics reports on performance by demographic characteristics and interests. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. The IP address transmitted by your browser in the context of Google Analytics is not merged with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
You can prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie is set to prevent the future collection of your data when you visit this website: https://tools.google.com/dlpage/gaoptout?hl=en.
For more information on terms of use and privacy, please visit https://marketingplatform.google.com/about/analytics/terms/us/.
We would like to point out that on this website Google Analytics has been extended by the code "gat._anonymizeIp();" in order to ensure anonymous collection of IP addresses (so-called IP masking).
8. Google Ads Conversion Tracking
In order to draw the attention of potential users and customers to our website, we use the online advertising program "Google Ads" and, in the context of Google Ads, conversion tracking, an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
Google Ads sets a cookie on your computer ("conversion cookie"), if you have reached our website via a Google ad. These cookies lose their validity after 30 days and are not used for personal identification. If you visit certain pages of our website and the cookie has not expired, we and Google can recognize that someone has clicked on the ad and thus been redirected to our site. Each Google Ads customer receives a different cookie. As a result, cookies cannot be tracked across the web pages of Google Ads customers.
The information collected through the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted into conversion tracking. Google ads customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they don't receive information that personally identifies users.
If you don't want to participate in tracking, you can opt-out of this cookie by visiting the OneTrust cookie bot on our website and choosing not to accept the cookie, or by changing your browser setting to generally disable the automatic placement of cookies. You can also disable cookies for conversion tracking by setting your browser to block cookies from the domain "googleadservices.com".
Google's privacy policy regarding conversion tracking can be found here https://services.google.com/sitestats/en.html.
9. Google Remarketing
In order to provide visitors to this website with the best possible information tailored to their interests, we use the remarketing technology of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). This technology enables us to target users who have already visited our website and are interested in our online offering by means of targeted advertising on the pages of the Google Partner Network. The ads are displayed by using cookies, which can be used to analyze user behavior when visiting the website and then used for targeted product recommendations and interest-based advertising.
If you do not wish to receive interest-based advertising, you can disable Google's use of cookies for these purposes on our website in the OneTrust cookie bot, or by visiting this Google page here Google Ad settings Alternatively, users can opt-out of the use of third-party cookies by visiting the Network Advertising Initiative opt-out page (http://www.networkadvertising.org/choices/).
By using our services, you consent to the processing of data about you by Google in the manner and for the purposes set out above. We would like to point out that Google has its own data protection guidelines which are independent of ours. We assume no responsibility or liability for these guidelines and procedures. You can find more information about Google's privacy policy here https://policies.google.com/privacy?
10. Data Protection:
For further information on data protection, the processing of your personal data and your rights as a data subject, please see our Privacy Policy.
