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“Since I was a child, electricity has been my passion, I was 8 years old and I got the shock trying to repair the light switch in my bedroom and at 12 I tried the first little programs with the commodore 64”. 25 years of work experience inmerse in industrial automation, plc software creation and always captivated by the world made up of wiring, processes, energy, communication protocols. A very useful bagage in this historical period marked by industry 4.0 and smart factory. Massimo faces all those challenges in his amazing work in mechatronics and serial interface devices technical support at SMC Italy. Massimo´s hobbies are running and swimming and become a child again, playing with his daughter Margherita.